01. Narratives
A Bright New Collection.
A fresh, high-energy take on brightening skincare.
ReVive’s Brightening Collection redefines radiance with breakthrough formulas designed to even skin tone, boost luminosity, and smooth wrinkles—powered by the ultimate brightening complex. This campaign brings that transformation to life through a bold, scientifically driven creative approach that’s as dynamic as the formulas themselves.
Blending nostalgia with a modern, weightless energy, the visuals harness golden light, high-shine textures, and fluid movement to reflect the fast-absorbing, high-performance nature of the serum and eye cream. This multi-platform rollout spanned social, digital, retail, and eCommerce, ensuring a seamless and compelling experience across Instagram, TikTok, and beyond—designed to delight and convert.
Role: Creative Director, Creative Strategy, Packaging design, Concept, Set Design & Production Management
Creative Team: Brandon Harrington (still life photography), Nico Ramirez & team at East of Normal (video production and on set photography), Samantha Willey (digital assets, video, and e-commerce design), Cara Morris (project management), Lauren Morgan (social layouts)
In the quiet confines of the pandemic, I turned to my hands—to paper, found objects, and movement—as a way to navigate the emotional weight of isolation. Through the meditative act of crafting, I created a series of papier-mâché figurines, each embodying the ebb and flow of internal landscapes: overwhelm, anger, joy, remembrance, peace, confusion, repetition, and routine.
These forms, delicate yet resilient, emerged from the everyday—floral remnants once used to brighten a space, fragments of home repurposed with intention. In shaping each piece, I engaged in a ritual of release and reflection, allowing emotions to surface and dissolve through tactile creation. The process became an exploration of stillness and surrender, mirroring the nature of meditation itself: a practice of being present, of observing without attachment, of finding beauty in what remains.
Each figure is both an artifact of time and a vessel of transformation, standing as a quiet reminder of the body’s ability to move through emotion, to create meaning from stillness, and to find solace in the repetition of artful meditation.
Ordinary. Meditational. Confinement.
Role: Concept, AI imagery & Creative Direction
Creative Team: Renee Bevan (photography)
Creators make magic.
Lumanu, the business app for creators. Everything creators need, nothing they don’t, and using Lumanu to manage their business provides creators the freedom to do more of what lights them up. Approachable, positive, and with straightforward bites of useful information, Lumanu supports creators and their magic.
Using Lumanu, creators slay through paperwork and unpaid invoicing while enjoying features like getting paid as soon as the final deliverables and invoices are submitted. Through research, outreach, and community engagement, important perspectives and truths about the creator economy reveal what matters in the day to day operation of a creator, and what brings the sparkle on. As Brand Creative Director I led creative implementations of this ever changing landscape across brand, digital marketing, social, and in app visual experience.
Role: Creative Director, Creative Strategy, Brand Guideline Development, Talent Acquisition & Production Management
Design team: Jeremy Snyder (design & animation), Sophie Baker (design & animation), Adrienne Angelo (design & animation), Hannah Belken (design), Katie Rothstein (copy), Bri Springs (content).
RéVive Skincare’s visual identity blends understated luxury with science-backed results, creating a look that feels both effortless and high-performance. The aesthetic is refined yet approachable, with sleek packaging in whites and soft metallics, glass finishes, and muted neutrals that evoke a sense of purity and efficacy. Photography focuses on natural light, subtle textures, and elegant simplicity, showcasing the formulas in a way that feels tactile and sensorial. By balancing clinical innovation with a soft, human touch, RéVive presents skincare as both a science and a ritual—highly effective yet deeply indulgent.
The launch of Rescue Balm in early 2025 brings to life the transformative power this new overnight mask, designed to rescue, replenish, and repair the skin barrier during sleep. Through a visually striking, emotionally resonant, and educational creative strategy, ReVive showcased how this nutrient-rich formula delivers visible overnight results—reviving dry, stressed, and depleted skin for a calm, dewy complexion by morning.
Rescue. Replenish. Repair.
Role: Creative Director, Creative Strategy, Packaging design, Concept, Set Design & Production Management
Creative Team: Brandon Harrington (still life photography), Nico Ramirez & team at East of Normal (video production and on set photography), Samantha Willey (digital assets, video, and e-commerce design), Cara Morris (project management), Lauren Morgan (social layouts)
Rebrand & reset
Lumanu, established in 2015, rebranded in fall of 2021. This thorough and bright overhaul celebrated the growth of the company, and crystalized the vision and mission of the founders: help creators do what they love. Working with SF-based agency Born & Bred, we created a modular visual vocabulary rooted in collage and centered around creators building a universe all of their own.
The brand identity and its expressions (web, social, digital marketing, & OOH) is flexible, a very important requirement for in-app experience. Always iterating, the core of the product brand identity remains approachable and visually elevated. The right balance between in-app moments of delight and information clarity is a constant (and successful) collaboration between the Brand Creative & Product Design teams.
Role: Creative Director, Brand system development, Production & Vendor Management
Design team: Born & Bred (agency), Jeremy Snyder (design & animation), Brandon Joseph (animation), Hannah Belken (design), Katie Rothstein (copy), Gina Roi (design, animation & art direction).
Product Design: Lia Fetterhoff, Rishma Mendekhar, Anh Hoang, Anna Zitchenko.
Prevent. Energize. Hydrate.
In summer 2024 ReVive added a lightweight Hydrogel Moisturizer to its Hydrogel collection, a breakthrough formula designed to prevent future wrinkles, energize skin, and deliver deep hydration while shielding against environmental stressors. Through an airy, luminous, and movement-driven creative approach, highlights of the cream’s ability to re-energize skin cells, activate renewal, and maintain a fresh, youthful glow day and night are presented in an approachable elevated manner.
The result is a visually weightless, fluid, and light-filled campaign that embodies the product’s hydrating and energizing properties, with multi-channel assets that seamlessly integrate into social, digital, eCommerce, and retail spaces, ensuring consistent messaging and visual identity. and can blend seamlessly with other evergreen products in the ReVive portfolio for skincare routine development. The freshness and motion of hydration is captured with ethereal imagery, water, and other dynamic textures that evoke renewal and vitality.
Role: Creative Director, Creative Strategy, Packaging design, Concept, Set Design & Production Management
Creative Team: Brandon Harrington (still life photography), Nico Ramirez & team at East of Normal (video production and on set photography), Samantha Willey (digital assets, video, and e-commerce design), Cara Morris (project management), Lauren Morgan (social layouts)
Art meets science.
RéVive’s ArtJar program, a longtime favorite among customers and retailers, reimagines the brand’s iconic Moisturizing Renewal Cream in a limited-edition artistic design. Powered by pure glycolic acid and peptides, this Nightly Retexturizer works in sync with the body’s natural repair cycle, optimizing skin renewal while you sleep. At the heart of ArtJar is the synergy between art and science, a vision inspired by Dr. Gregory Brown, RéVive’s founder, former plastic surgeon, and passionate art collector. This collaboration transforms skincare into a canvas for creative expression, blending innovation with artistry.
Shown here are two seasons of ArtJar: 2024 with Lele Sadoughi & 2023 with Eskayel’s Shanon Campanaro.
Role: Creative Director, Creative Strategy, Packaging design, Concept, Set Design & Production Management
Creative Team: Brandon Harrington (still life photography), Nico Ramirez & team at East of Normal (video production and on set photography), Samantha Willey (digital assets, video, and e-commerce design), Cara Morris (project management), Lauren Morgan (social layouts)
The Art of the Table
One of the most fascinating observations during the beginning of my experience at Sotheby’s in early 2016: objects seemed untouchable, behind cases/glass during previews. For clarification, an auction preview is a selling presentation, lasting 3-5 days on average; for larger or more known collections about 10-14 days. This means several pop-ups a year per department. As Creative Lead for the middle-market categories (25+ departments), most of the items for sale that I had to work with were objects/heirlooms that you can live with, or integrate into your decor.
The objective & strategy became simple: out of the case and onto the table. Together with the departments involved in the sale and the marketing, press, and operations teams, over the course of five years we transformed and humanized the idea of living with objects, celebrating the art of the table and home decor, maximalism, color and minimalism. Through partnerships with designers, artists, influencers, manufacturers, and stylists, we reinvigorated the Art & Object categories, reduced buy-in rates by 5-8% (live sales) across some departments while drawing attention to the programming around accessible collecting.
Role: Creative Director, Exhibition design & management, Producer, Pre- & post- production management, editing, photographic art direction.
Design team: Hannah Belken, James Kloiber, Jeanette Diaz, James Keller, Angelica Gonzalez, Ana Rojas, Matthew Magelof
External Collaborators: Judy Kim, Devin Rutz, Raina Kattelson, Renee Bevan, Paulette Tavormina
Unveiling an Icon
An unprecedented offering hidden in William Bouguereau’s Paris atelier since the nineteenth century, La Jeunesse de Bacchus came to market for the first time since it was painted, reintroducing this masterwork as a highlight in the Evening Sale of Impressionist & Modern Art at Sotheby’s in 2019. The digital first presentation and marketing of this iconic work of art focus on the magnificent and larger than life characters, culminating with physical & unexpected interpretations that allow contemporary appreciation of individual details.
Role: Creative Director, Packaging & Signage Design, Pre- and Post Production Management
Design team: Jeanette Diaz (print design, photographic art direction), James Kloiber (digital ads and signage), Ana Rojas (digital design)