02. Spaces
Retail & Residential
Design & development of residential and retail spaces, pop-ups, trade shows, and product launch takeovers across select clients in beauty, luxury and CPG in North America, the Middle East, and Asia.
Role: Creative Director (Tom Ford Beauty, Dubai Airport, Bloomingdales 59th Street & Saks Fifth Avenue), Designer, Production Management (Scotts Square, Ocean Financial Centre Singapore)
Scotts Square & Ocean Financial Center projects done as part of C&VE / Entro.
Sotheby’s - Exhibitions
As Creative Lead for the middle market categories, with focus on Luxury, Art & Objects, Wine and Old Master Paintings, I set up 3-5 day auction previews several times a year. This is a sampling of a variety of presentations, ranging from antique furniture to 20th century design and watches.
Role: Creative Director, Exhibition design & management.
Design team: Hannah Belken, Angelica Gonzalez, Kip Helton, James Keller, Jeanette Diaz, Madeline Smit, Gabrielle Aronas (florals), Antonia Klabin, Lal Bahcecioglu, Hayley Stone.
Sotheby’s Virtual Galleries
Linking video, photo, high-end 3D modeling to provide context, scale, and access to works of art and objects when in-person viewing is not possible. In early Spring 2020, the need to connect with audiences through ways other than physical presentations became paramount. Over the course of two months, oversaw the development and customized virtual experiences that provided complimentary means of looking at art and the major auction sales on mobile, desktop & tablet, while also delivering quantifiable metrics on specific works and types of content. There are two types of experiences, photographic and CGI, which provide up close and personal details.
Role: Creative Director, Creative development, Production Management, Style Guide development and execution, Training.
Team: Lal Bahcecioglu, James Kloiber, Erik Hoeber. External team: Matterport, Exhibita Pro (UK)
Wayfinding & Signage - Rockefeller University
The Rockefeller University. Among the most respected medical research institutions in the world, the University’s small campus size belies its enormous accomplishments. Contemporary and classic architecture mingle deep within the lush and beautiful grounds, and circuitous pathways create outdoor “rooms.” As part of C&VE (now Entro), conceptualized, designed, and led the programming and construction management of the exterior signage program. The forma are deeply rooted in the research foundations of the institution, and uses materials that over time, age and evolve with its surroundings.
Role: Concept development, schematic design and drawings package, construction management.
Awards: American Graphic Design & Advertising
Wayfinding & Signage - Mercer Meadows Park
As part of 212 Design Associates, led implementation of the signage program at Mercer Meadows in New Jersey, inclusive of programming, design documentation, site visits, and vendor management.
Role: Programming, design documentation, construction management.
Photo Christopher King, courtesy of Two Twelve Design Associates.