Hello.
I specialize in branded narratives, spaces, art + objects. Do-er & maker, for others & for self, backed by resourcefulness and ingenuity.
My career is rooted in building the emotive, strategic visual side of brands from the ground up, establishing brand systems, guidelines, teams and collaborating with cross-functional groups.
I find inspiration in working through physical/technological/budgetary limitations of materials and building solid, yet flexible brand systems that are adaptable and long-lasting.
Looking for strategic,
resourceful, intuitive, & imaginative
collaboration?
Let's connect.
Award-winning New York-based creative with >15 years experience in luxury, fashion, beauty, fin tech, retail, art, and lifestyle.
Projects have been covered by international titles including Entrepreneur Magazine, The Wall Street Journal, Communication Arts, Variety & WWD.
Brand/Institutional roster includes: ReVive Skincare, Tom Ford Beauty, Estée Lauder, EM Executive Beauty, Sotheby’s, Wheelock Properties, Amtrak, MTA, IADB-CGAP, Calliope Studios, Walmart, Netflix, Sidewalk Infrastructure Partners (SIP), Bloomberg, Jaya LLC, LIKELY, Cinq à Sept, The Rockefeller University, Princeton University, NYU Langone Medical Center, The Rubin Museum of Art, International Foundation for Art Research (IFAR), Digital Brand Architects (DBA), among others.
Speaks Spanish/English (native), French (fluent), and enjoys the art and opportunity of balcony & indoor gardening, and finding objects to revive for The Little Shop in the South Street Seaport, NYC.
WORK EXPERIENCE
Vice President, Creative Director
→ ReVive Skincare, present
Director, Brand Creative
→ Lumanu, 2021–2022
Vice President, Creative, Luxury, Art & Objects
→ Sotheby’s, 2016–2021
Global Design Director
→ Tom Ford Beauty, 2011–2015
Senior Designer & Project Manager
→ Two Twelve Associates, 2010–2011
Senior Designer & Project Manager
→ C&VE/Entro Design, 2007–2010
Senior Designer
→ Rubin Museum of Art, 2004–2006
AFFILIATIONS
Founding Member
→ CHIEF, 2019–present
Founding Member, Brand & Content contributor
→ the co-lab, 2020–present
FreeArts NYC, volunteer
→ FreeArts
Member
→ AIGANY, SEGD
Member (Panelist 2018)
→ SheSaysNY
Member (Panelist 2019)
→ InSource NY